Smarties Project

For this campaign, the Smarties agency asked us to manage the entire DCO setup: feed, dynamic element binding and configuration of all variants. The goal was to show each person a banner aligned with their language and travel moment (before departure or during their stay), using location signals to deliver the most relevant creative.

Select a feed row:

Choose a variable

Unique_ID:
Reporting_Label:
DV360_LI_ID (example):

Select a feed row:

Choose a variable

Unique_ID:
Reporting_Label:
DV360_LI_ID (example):

Select a feed row:

Choose a variable

Unique_ID:
Reporting_Label:
DV360_LI_ID (example):

Select a feed row:

Choose a variable

Unique_ID:
Reporting_Label:
DV360_LI_ID (example):

Select a feed row:

Choose a variable

Unique_ID:
Reporting_Label:
DV360_LI_ID (example):

Dynamic Sheet and Logic Overview

Each row in the sheet defines a banner variant and controls several aspects of the creative:

• Smarties image associated with the language
• dynamic texts and related sizes, ensuring proper layout even when translations are longer
• logo visibility depending on the context
• CTA activation and custom CTA text
• destination URL specific to each configuration

The banner updates by reading the selected row and applying all values to the dynamic elements, ensuring visual consistency and messages tailored to each situation.